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Living Proof just debuted a new product, Prime Style Extender. The extender will extend, hence the same, of your hairstyle and its a primer so it goes on before your other styling products. We already spend so much time on out do’s why not make them last! Prime Style Extender doubles the lifespan of any hair style. And it does so much more – perfecting strands, enhancing shine, and keeping hair cleaner longer.
I know, I know another thing to add to your hair but if I can get an extra day or two out of my style, I’m a happy camper!! Extend is supposed make your hair last 2X longer and keep it cleaner…goodbye greasy roots on day two of my blowout!
To tackle the problem of short shelf-life hair styles, Living Proof looked at the root cause of the problem. First, they studied what happens when a hair style is set – as the hair is heated and dried, temporary hydrogen bonds are formed to “set” the style. As soon as moisture vapor re-enters the hair, it disrupts these temporary, weak hydrogen bonds. Throughout the day, moisture levels in the environment are constantly changing due to the weather, air conditioning or heating indoors, and eventually the weak hydrogen bonds break down, causing the hair style to fail.
What Prime Style Extender Does:
- Weightlessly perfects; ideal foundation for any styler
- Formulated without any silicones or oils, Prime is easily compatible with other stylers, making it a universal beauty must-have.
- Created with priming emollients that smooth cuticles, correct hair texture and detangle, increasing resistance to breakage from styling, Prime not only lets styles last longer, but hair looks smoother, healthier and shinier.
Without Prime, 6 out of 10 women stated their style failed in half a day
After Prime, 8 out of 10 women stated their style lasted 2x longer
8 out of 10 said they “touched up” hair less often with Prime
Before Prime, the majority surveyed needed to shampoo every day
After Prime, the majority shampooed every other day
o And, the number of women who shampooed every 4 days, doubled
Living Proof believes that a product should live up to its promise. Prime does just that. After hearing the concept, women expressed how much they liked the idea of a style extender. After actually using Prime Style Extender for several weeks, 9 out of 10 women stated that the product delivered on the promise and two-thirds of women stated it exceeded their expectations.
AVAILABILITY
Sephora & QVC in September 2012 (SRP: $20)
Is this something you would consider purchasing?
