Watch out Sephora….CVS plans a beauty update

CVS/Pharmacy is trying to target the beauty buyer or shall I say the …Sephora buyer. According to WWD.com, CVS will be opening up new stores called Beauty 360 that will include luxury department store brands. These new stores will be very close to a CVS store or will be inside a CVS store (that way the customer doesn’t have to choose which store to go to, they can have them both). Look for Beauty 360 in the near future starting on the East Coast.