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Rihanna was the beautiful face of Nivea for a year, they even sponsored her tour, but she has since been dropped…why…the new Nivea head Stefan Heidenreich does not care much about Rihanna and her sexy image. Heidenreich told The Daily Mail, “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” Rihanna did not stay quiet and tweeted, “No caption necessary” along with a pic of Stefan Heidenreich.But acccording to MTV, Nivea hired Rihanna for the brands 100th anniversary in 2011 and her contract ended at the end of that year.
“In 2011 NIVEA worked with the artist Rihanna in the context of the brand’s 100th birthday anniversary campaign. From the beginning this music-cooperation was scheduled for one year and ended as planned at the end of 2011,” a spokesperson told U.K. website Marketing Week.
“Within the future brand positioning, Nivea focuses more than ever on its core values,” the spokesperson continues. “This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and Nivea thank Rihanna for her work in relation to the 100th birthday anniversary campaign and feel respect and sympathy for her as a person and artist.”
Photo from PR Photos
