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Beyonce has landed a huge deal with Pepsi for a global collaboration. The pop diva will be making $50 million…yup you heard right Beyonce will not only do commercials and promotional appearances but she will also join the company in a creative capacity (they will fund her upcoming projects)! “Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Pepsi will join Beyonce on the promotion of her next album (no release date, possibly in 2013) and her Super Bowl show (sponsored by Pepsi of course). And her gorgeous face will even don a limited edition Pepsi can. There may other projects with no connection to any Pepsi products (part of the deal). Beyonce has been with the brand for a decade now.
Via NYTimes
Photos from Pepsi
