YAS, Balmain just go sooo much more affordable (no even more affordable than their H&M diffusion line), but with their new L’Oreal Paris lipstick collaboration. According to WWD the collection –helmed Balmain’s creative director, Olivier Rousteing by will debut in September just in time for Paris Fashion Week. L’Oréal Paris is one of the official sponsors. “With L’Oréal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection,” L’Oréal Paris and Balmain said in a joint statement on Wednesday. “The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. Number-one globally, Color Riche lipstick is sold worldwide every three seconds.”
This is the first time Olivier will step into the beauty world officially—he overseaw the design of the Balmain x L’Oréal Paris lipstick tube and the advertising campaign. “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” said Rousteing. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
What can we expect—three color themes and 12 shades. Uhhh I’m salivating. I want to see the colors now.
Photo from Deposit Photos.