Beyonce Launches “Heat” in NYC

Beyonce Heat Fragrance Launch After Party

Beyonce was in NYC promoting the launch of her new fragrance, Heat! Beyonce was giving her fiercest pose …

Beyonce spoke with Stylelist,

“I wanted it to be original and I didn’t want it to be like all the other celebrity brands.” explained Knowles. “It’s been two years in the making.” 

“Every little detail is very personal, so I’m extremely proud.”

On choosing the name Heat for her fragrance,

“I wanted something that would last forever and never go out of style,” said Knowles. “It also sounds very sexy. When a man asks ‘What are you wearing?’ [Knowles replies in a sexy voice] ‘Heat.'”