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We already knew Beyonce was a fan of Top Shop, but now she’s partnering with the clothing giant to debut her very own athletic streetwear brand with the company. According to WWD the collection will debut in 2015. “I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said.
But don’t call the new venture a collaboration…because it’s not!
“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD. “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, “Beyoncé came to our office for the last piece of the jigsaw puzzle.”
I can’t wait!!! This is not Beyonce’s first time partnering with a clothing, she has partnered with H&M before and had her own House of Dereon line which shuttered its doors in 2012. We’ve always been amazed by Beyonce but ever since she started showing off her clothes on Instagram and her website…we have been clamoring to see what she will do next!
Photo from Beyonce.com
