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It’s Caitlyn Jenner’s turn to get a beauty gig and she landed a huge one with M.A.C. Cosmetics. The beauty giant will debut a new color for Jenner—a creamy rose-colored lipstick called, called, Finally Free.
“M.A.C. was the first to come to me, and a company, I realized, would really make a big commitment,” Jenner said in a statement. “I knew the Viva Glam campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M.A.C. is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.”
100 percent of sales form the lipstick will go to the M.A.C. AIDS Fund Transgender Initiative to further its work in support of transgender communities. Finally free will go on sale exclusively on maccosmetics.com on April 7.
Photo from PR Photos