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Beyonce has a new fragrance, Pulse. The fragrance will make it to shelves in September 2011.Pulse will join the globally successful Heat and Heat Rush collections.
“I believe my music makes women feel strong, and Pulse is all about finding that power inside,” said Beyonce about the inspiration behind her newest fragrance.
At the heart of Beyonce Pulse is the enticing Bluebird Orchid, renowned for its curvaceous shape, distinctive blue-indigo color and enchanting scent. The mysterious, unique orchid has never before been featured in fragrance, and is displayed to perfection in Beyonce Pulse.
So what about the packaging?
“I’m very proud of the Pulse packaging,” says Beyonce. “I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design… and I love fashion!”
The Beyonce Pulse Collection will be available September 2011 at select perfumery chains and fine department stores across the globe.
Photo from Coty