Zendaya’s everchanging mane just nabbed her a new gig —the first ever celebrity ambassador for CHI Brand with their expansive hair care, styling and tool collection. “Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue – heat damage. I’ve definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I’m excited to be able to share my healthy hair journey and help people learn how to find their style,” Zendaya said.
CHI is collaborating with the talented entertainer to bring to life the brand’s expansive hair care, styling and tool collection. Zendaya, who is known for constantly evolving her look, is a savvy choice for the brand as she offers a fresh point-of-view surrounding the importance of hair protection while finding your personal style. CHI will partner with Zendaya on a number of initiatives including an ad and marketing campaign inspired by her trend-setting looks, social media integrations, and in-store and red carpet events.
Photo from PR Photo