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David Beckham and H&M are headed to the Super Bowl…they will debut a 30-second commercial revealing David’s new underwear line (aka Bodywear) with H&M! Look for the ad in the 2nd quarter of the game.
“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time,” says Steve Lubomski, Director of Marketing for H&M North America. “We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.”
The nine-piece Bodywear collection on February 2, 2012 in 1,800 H&M stores worldwide.
Photos from H&M