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Gwyneth Paltrow is taking Goop to the next level! The A-lister is teaming up with Anna Wintour to bring to life a Goop Magazine. According to WWD, Goop will join Conde Nast for a quarterly magazine that will debut in September.“Anna is a powerhouse, and one of the most admirable thought-leaders in media,” Paltrow said. “Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
“I’ve long known Gwyneth to have wonderful taste and vision — but with Goop she has built something remarkable, a thoroughly modern take on how we live today,” Anna Wintour added. “Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
Conde Nast and Goop will work together on digital and social content with some content being spread over select Condé Nast web sites, goop.com and the brand’s social channels according to WWD. As part of the initial print rollout, Condé will work with Goop on According to Goop, the magazine (also dubbed Goop), will launch with a steady stream of coproduced, co-branded digital content that will be distributed across
Gwyneth is taking Goop all the way—has she completely quit acting?
Photo from PR Photos