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Gwyneth Paltrow sure is following in Martha Stewart’s “lifestyle brand” footsteps scooping up Lisa Gersh, who used to work as president and CEO at Martha Stewart Living. “She’s the perfect person to build on the momentum we have already created at Goop, and to diversify our opportunities to bring Goop’s positive energy directly to consumers in what they read, what they try, what they buy and how they live,” Gwyneth said in a statement to Us Magazine.
Gersh also released a statement praising Paltrow, “As a fan since its launch, I’ve admired the inimitable voice and style Gwyneth has infused into Goop, and the business she’s built. It’s rare to work with such an inspired founder and a digitally native company, a brand that thinks digitally from an organic point-of-view and successfully fuses content and revenue-generating retail.”
It’s funny since Martha kinda dissed Gwyneth and Blake for trying to be like her and now Gwyneth hires a former Stewart employee. Small world…
Photo from PR Photos