Honest Founder Jessica Alba Launches the #LetsBeHonest Brand Campaign

The Independent School Alliance For Minority Affairs Impact Awards Dinner

Jessica Alba is launching a new Honest initiative….the #LetsBeHonest brand campaign with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best.“Women have their own motivations for how they use beauty in their lives, so we can’t wait to see Honest beauties get real with us” says Alba, Founder and Chief Creative Officer of The Honest Company.

“We offer tips, tricks and tutorials to show women how to get the look that’s right for them and #LetsBeHonest brings it all to life. Whether you want an everyday “almost woke up like this” look or the perfect smoky eye for a girl’s night out, this new campaign features my ‘go-to’ looks and encourages women to create their own.”

“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.

Jessica and her daughter are adorable together in the video below! Check out HonestBeauty and the new initiative! There will be  looks from the brand’s employees, influencers and makeup artists, each sharing the story behind their look name. More signature looks will be collected in the Honest Beauty photo booth at the Honest Beauty retail experience now open at The Grove in Los Angeles. You can also try on and share Honest Beauty looks *live* using your camera with the new Honest Beauty app – where the latest technology meets the ultimate beauty experience.

Photo from PR Photos