Huda Beauty Launches Liquid Matte Lipstick Just In Time For National Lipstick Day


If you are obsessed with makeup…and have a youtube/instagram/snapchat account…then you know Huda Kattan aka the woman behind Huda Beauty! Just in time for National Lipstick Day on July 29th Huda is launching Huda Beauty’s new innovative lip beautifier, Liquid Matte, an unrivaled take on liquid lipstick with a revolutionary formula.

“I created Liquid Matte because I could never find a liquid lipstick that suited my needs.  This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for,” says Huda Beauty founder Huda Kattan. “When I put my lipstick on in the morning, I feel ready to conquer the world – I created these products in hopes that anyone who wears them feels the same way!”

This new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips’ hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with incredible staying power.  You might even forget you’re wearing anything on your lips at all! Huda Beauty Liquid Matte products will be available at for $20.

Huda’s tips for the perfect pout:

  1. Prep your lips: To improve consistency of application, gently exfoliate with a lip scrub. Blot off any excess oils.
  2. For maximum impact, line lips using the Lip Contour and fade towards the center.
  3. Apply a thin layer of Liquid Matte in the corresponding or lighter shade to fill in the rest.
  4. Allow approximately 30 seconds for color to set and intensify to an opaque finish. Color appearance may vary based on skin tone.

Huda is also known for her false lash line!

Photo from Huda Beauty