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I am sure you have seen the Fiat commercial were Jennifer Lopez drives through her old ‘hood’ in a Fiat, well she never actually drove the car in those NYC scenes, allegedly she has a body double and she filmed her scenes on a sound stage in LA…yup its all fake!  Come’on Jenn, the ‘hood’ you grew up in was not bad at all…lol!
As part of a new multimillion-dollar endorsement deal with Fiat, Jennifer Lopez has shot several TV commercials for the Italian automaker, placed the Fiat 500 in her latest music video, and even put the vehicle center stage during her performance Sunday night at the American Music Awards.
But while the brand building and cross-promotion campaign is both lucrative and far-reaching, the star does have her collaborative limits. Specifically, the 42-year-old actress will not visit the Bronx in service of shilling the subcompact car.
While Lopez, Fiat, the automotive firm’s PR people, and its Detroit ad agency would have consumers believe that the star deigned to return home to film a low-speed pilgrimage through the gritty streets of her hometown, she actually never set foot in the Bronx during the filming of the Fiat spots.
Instead, the role of “Jenny from the Block†was played by a body double, according to two sources familiar with the commercial production. While the Lopez lookalike was actually behind the wheel in the Bronx, Lopez herself was in Los Angeles, where she was filmed inside a Fiat 500.
The shots of the actress were artfully merged to make it appear that she was tooling around New York City’s poorest borough. Big Block, a Los Angeles digital production studio, was hired to merge live action footage with computer-generated imagery to make it appear as if Lopez was in the Bronx.
I adore Jennifer so I kind of wished she had actually done the commercial in her old neighborhood in the Bronx! PS…people don’t break dance all the time or spray paint walls, just sayin’!
Via The Smoking Gun
Photo from PR Photos
