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Jennifer Lopez and Marc Anthony have teamed up with Kohl’s for a lifestyle brand. They are the first celebrity couple to simultaneously design collections for one retailer. Jennifer Lopez really keeps her brand going, which is a great thing…a girl’s gotta eat…American Idol may not be here forever! Look forÂ theirÂ Kohl’s brand in Fall 2011.
“We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership,” said Jennifer Lopez and Marc Anthony. “These are really exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl’s customer.”
What will the brand include:
The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes. Over time it’s expected the Jennifer Lopez and Marc Anthony collections may expand into home.
Photo by John Shearer/WireImage