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Justin Timberlake has decided to dip his toes in social media and is currently trying to resuscitate MySpace by buying a piece of the failing social media giant! he will help take Myspace towards a more artist/music driven site.
Justin Timberlake is taking a minority stake in MySpace after its acquisition by online advertising network Specific Media and will help the company develop its new strategy and creative direction.
Timberlake had a key role in Oscar-nominated The Social Network about Facebook and its founders and is now taking a lead role in the future of MySpace, which has seen its user numbers decline amid competition from Facebook, which has been the dominant social network.
Under its new owner, which finalized an acquisition for $35 million on Wednesday, MySpace is expected to focus on music. It has long been a popular way for music talent to present its work online and drive fans to concerts and the like.
â€œThereâ€™s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place,â€ said Timberlake in a statement. â€œArt is inspired by people and vice versa, so thereâ€™s a natural social component to entertainment. Iâ€™m excited to help revitalize Myspace by using its social media platform to bring artists and fans together in one community.â€
Story via THR
Photo from Sony