Kérastase Debuts Hi-Tech Smart Hairbrush!

kerastase

Kérastase is trying to get ahead of the curve with their new hi-tech hairbrush. Just in time for CES the Kérastase Hair Coach Powered by Withings will debut the world’s first-ever smart hairbrush. The brush was developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator, the brush features Withings’ advanced sensors and seamless product design along with L’Oréal’s patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines.

According to a report published by L’Oréal scientists1, forceful hair brushing has been proven to cause hair damage, including breakage and split ends. The Kérastase Hair Coach Powered by Withings minimizes these risks, taking advantage of multiple sensors that provide information on the quality of hair and brushing patterns. These include:

  • A microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage.
  • 3-axis load cells that measure the force applied to the hair and the scalp when brushing.
  • An accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes, with haptic feedback signaling if brushing is too vigorous.
  • Conductivity sensors to determine if the brush is being used on dry or wet hair in order to provide an accurate hair measurement. The brush itself is splash proof.

The brush will be attached to an app via WiFi or Bluetooth to give you a customized product recommendations to help people better care for their hair. The brush is a recipient of this year’s International CES Innovation Award, which celebrates outstanding product design and engineering in new consumer technology products. The brush will run you under $200, the brush will be available mid-2017 at select Kérastase hair salons and the brand’s website.

My thoughts—a little pricey, but I’m a sucker for cool beauty gadgets.

Photo from Kérastase