Khloe Kardashian must be proud—her Good American denim line’s launch was huge!! On October 18th Khloe and co-creator Emma Grede debuted Good American and had the biggest denim launch in apparel history—they sold $1 million dollars in sales on its first day of release. “I’m so happy with the success we have had in the last month, but we have so far to go. This is only the beginning,” says Kardashian. “What’s really encouraging is the customer response. When people try the jeans they fall in Love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24.”
Good American debuted with three key styles, Good legs (skinny fit jean) Good Cuts (tailored boyfriend) and Good Waist (high waisted skinny) which has sold out twice over since its launch.
Good American recently announced that from the end of January 2017, the premium company based in LA, will drop new product on a bi-weekly basis, while maintaining the bestselling styles for as long as they can keep them in stock. The collection will expand into other key denim items including skirts, shorts and jackets.
Good American is available at goodamerican.com and a selected Nordstrom stores in sizes 00-24.
Photo from PR Photos