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Lady Gaga has teamed up with Barneys New York for their 2011 Holiday Campaign, GAGA’S WORKSHOP. A unique collaboration with Lady Gaga, the campaign brings together renowned creative talents including artists, Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF), and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti, to create Lady Gaga’s interpretation of the iconic Santa’s Workshop.
For the first time ever, Barneys New York will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative. Starting in mid-November, GAGA’S WORKSHOP will be brought to life throughout the fifth floor of the Men’s Store at the Madison Avenue flagship, and will also be supported in the store’s iconic Madison Avenue windows.
This new campaign should be interesting…kinda reminds me of Tim Burton movies! There will also be limited edition gifts in the collection and 25% of the profits will go to a charity of Gaga’s choice!
