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Glee Star Lea Michele and Dove to inspire women everywhere to keep doing their favorite things to their hair, because reinvented Dove shampoos and conditioners take care of the damage.
I am not going to lie…I just jumped on the Glee boat and I love Lea…she is just too cute…The whole Glee gang isÂ adorable! Lea h s beautiful hairÂ and it makes sense for her to partner with a company like Dove.
â€œI started performing on Broadway at eight years old and entertaining continues to be one of my favorite things, but the grueling â€˜Gleeâ€™ rehearsals and filming cause me to do an array of damage to my hair,â€ said Lea Michele. â€œDove Hair Care has now become one of my new favorite things. The products take care of the damage so I can focus on performing rather than worrying about my hair!â€
Celebrity Spokestylist Gretta Monahan joins Lea in the video to give her â€“ and all women â€“ tips and tools from Dove Hair Care to help her take care of her damage. Grettaâ€™s pre-performance tips allow Lea to concentrate on singing as she belts the iconic Rodgers & Hammerstein song â€œMy Favorite Thingsâ€ from â€œThe Sound of Music.â€
â€œWomen do not realize that the everyday things they do to their hair â€“ like blow drying and heat styling, and even things they may not expect like brushing and putting hair in a ponytail â€“ cause major damage,â€ said Monahan. â€œWhen hair is damaged it prevents women from achieving the beautiful locks they desire. The new Fiber Actives technology in the Dove Hair Care line takes care of hair damage, allowing women everywhere to have beautifully smooth hair.â€
A teaser commercial featuring Lea Michele and Gretta Monahan debuts on FOX beginning Tuesday, May 25 (8 p.m. EDT/7 p.m. CDT), during a commercial break in the season finale of â€œAmerican Idol.â€ The extended version, including Lea Micheleâ€™s solo of â€œMy Favorite Things,â€ will be available onDove.
To help the â€œGleeâ€ star continue doing her favorite things this spring, Dove has signed on as the official Hair Care sponsor of the upcoming Glee Live! Concert Tour. Women attending the tour will have the chance to pose in a Glee-themed photo booth and get product samples.
Gleeks without tickets to the sold-out tour need not worry. As part of the brandâ€™s partnership with â€œGlee,â€ fans everywhere can enter the Dove Glee for All Sweepstakes for a chance to tour the â€œGleeâ€ set and other themed prizes. The contest runs through June 9, 2010. Visit dovegleeforall.com to enter and view exclusive footage from the â€œGleeâ€ tour, the making of Leaâ€™s â€œMy Favorite Thingsâ€ performance, and hair care tips from celebrity stylist Gretta Monahan.
Fans can also interact with Dove Hair Care and â€œGleeâ€ online through both Facebook and Twitter at Facebook.com/Dove and Twitter.com/Dove. They can join the #dovegleeforall â€œTwitter partyâ€ that will be held on May 12 where they can submit questions to be answered by Lea Michele, win prizes including tickets to the sold-out â€œGleeâ€ tour, and get hair style tips from celebrity stylist Gretta Monahan.
Photos from Dove!