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LG has hooked up with Eva Longoria and Victoria Beckham to showcase 2 of their  new LG phones because you know….the ladies are fashionable. Both phones look cool and represent the style of the lady holding it! The phones are touchscreen phones…I want a touch screen…I have a blackberry with no touch screen…boo hoo!
Do you like celebrity endorsements?
The LG Fashion Touch campaign pairs two of the most fashionable phones with two of the world’s most well-known fashion enthusiasts. LG partnered with the famous friends because their unique personal styles complement the design aesthetic of the handsets and their friendship aligned perfectly with the dual product launch. LG Lotus Elite is bold and edgy, which is a reflection of Victoria’s style. LG Rumor Touch is a sleek and more classically designed handset, which is a reflection of Eva’s style.
You can also go to www.facebook.com/LGFashion to see which phone best represents your style!!
To celebrate the partnership and the culmination of the campaign, Victoria and Eva will host an LG exclusive party that will reflect the intersection of fashion and technology. Guests of the party will include celebrities, stylists and fashion insiders who are known for flaunting their unique ‘fashion touch.’
The stylish LG Lotus Elite and LG Rumor Touch are successors to the popular LG Lotus and LG Rumor. LG and Sprint are proud to offer consumers LG Lotus Elite and LG Rumor Touch in an expanded variety of stylish colors. These sleek and fashionable messaging devices offer users a more advanced handset with the additions of touchscreen technology and new exclusive features. Available in new colors on April 19 in all Sprint retail channels including www.sprint.com, LG Lotus Elite will come in red and black for $99.99 with a new two-year service agreement and $50 mail-in rebate and LG Rumor Touch (currently available in black) will now be available in Red and Purple for $79.99 with a new two-year service agreement and $50 mail-in-rebate.
The partnership will include a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology so look out for that starting in May!
