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How many times have you gone into your local CVS and stared at the skincare selection and had not clue what to pick up. At times you pick up whatever looks good and says great things and you put it in your basket and call it a day—well L’Oreal wants to help point you in the right direction with their new—–The Beautiful Skin Routine Finder. YASSS HONEY!
“Skin Expert/Paris reflects how we begin with deep and thorough research around women and their skin care concerns,” said Dr. Rocio Rivera, Scientific Communications Director, L’Oréal Skin Expert/Paris. “We know that women today are not hiding their age – they are embracing it in new ways. Our goal is to provide innovative tools and products that help women age beautifully and discover a new sense of self-worth.”
The new L’Oréal Paris skin care philosophy, “Skin Expert/Paris,” continues shattering myths of what age used to look like. The brand’s new philosophy has reinforced L’Oréal Paris’ leadership as women’s partner for beautiful skin at every age through experts, research and new product innovations.
The Skin Expert platform includes an educational, interactive web site designed to help women better navigate their skin care options, complete with the following resources:
- Library of Skin Care Ingredients: Consumers can find everything they ever wanted to know about the science behind skin care by browsing this comprehensive library of nearly 200 ingredients.
- Beauty Magazine: The ultimate destination for expertise in all things beauty, L’Oréal Paris’ online magazine includes how-to videos, informative articles, and step-by-steps tutorials for top skin care topics including Anti-Aging, Skin Care Concerns, Skin Care Essentials, Sun Care and Self-Tanning.
- The Beautiful Skin Routine Finder: With this new consultation tool, the perfect skincare routine is just three steps away. Users can enter their age, skin type, and primary skin care concerns to find their ideal routine – then easily add the items to their shopping cart for beautiful skin in no time.
Photo from L’Oreal
