Make Up For Ever and Charli XCX Partner For New Aqua XL Campaign


Charli XCX is the new face of Make Up For Ever’s campaign for it’s new AQUA XL EYE PENCIL. “I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most,”  Charli XCX said.

CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips.

The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.