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Featuring 14 shades domestically and 24 shades internationally, One Less Lonely Girl collections sold-out in 3,000 Walmart doors and all Shoppers Drug Mart locations (the largest retailer in Bieber’s home country,Canada) within weeks, according to Nicole by OPI Executive Vice President & Artistic DirectorÂ Suzi Weiss-Fischmann.
Check for the nail polishes to come out on Friday to coincide with Justin’s movie,Â JustinÂ Bieber: Never Say Never.
The One Less Lonely Girl Collection was conceived to raise awareness forÂ Pencils of Promise, an organization close to Justin’s heart that builds sustainable schools for underserved children in the developing world. In addition to educating consumers about this non-profit, Nicole by OPI has committed to building two such schools.
Just in time forÂ Valentine’s Day, the in-store shades include best-seller Step 2 the Beat of My Heart, a heart-filled glitter hue (above).
Photo from OPI