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The OWN Network or Oprah Winfrey Network has had a rating drop but it is new network on cable so there may always be a drop. Have you checked out the network yet?
According to Entertainment Weekly,
After exploding out of the gate in the ratings (and on a Saturday, no less), viewership for OWN has declined significantly.
While OWNâ€™s premiere averaged 1 million primetime viewers last weekend, Sunday dropped to 822,000. Monday fell to 394,000, followed by Tuesday hitting 315,000. In the networkâ€™s target of women 25-54, OWN went from an opening night rating of 0.6 to a 0.2 at the start of the week.
Compared to other womenâ€™s networks, OWN was still remarkably competitive, though entrenched rivals like Oxygen and WE have mostly closed the gap (with Lifetime remaining out in front).
After heavy curiosity-driven tune-in, such a steep decline isnâ€™t really all that surprising. Cable network have historically launched soft and quiet, gathering viewers and content gradually over a period of years. Itâ€™s OWNâ€™s strong debut that remains truly unusual here, and proves thereâ€™s plenty of viewer interest in the channel.
It is still a brand new network and its slowlyÂ growingÂ so let’s see what happens!!
Oprah was spotted at 2011 TSA Winter Press Tour for OWN: Oprah Winfrey Network Launch Cocktail Reception.
Photo from PR Photos