Oprah’s New Network’s Ratings Drop!

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The OWN Network or Oprah Winfrey Network has had a rating drop but it is new network on cable so there may always be a drop. Have you checked out the network yet?

According to Entertainment Weekly,

After exploding out of the gate in the ratings (and on a Saturday, no less), viewership for OWN has declined significantly.

While OWN’s premiere averaged 1 million primetime viewers last weekend, Sunday dropped to 822,000. Monday fell to 394,000, followed by Tuesday hitting 315,000. In the network’s target of women 25-54, OWN went from an opening night rating of 0.6 to a 0.2 at the start of the week.
Compared to other women’s networks, OWN was still remarkably competitive, though entrenched rivals like Oxygen and WE have mostly closed the gap (with Lifetime remaining out in front).

After heavy curiosity-driven tune-in, such a steep decline isn’t really all that surprising. Cable network have historically launched soft and quiet, gathering viewers and content gradually over a period of years. It’s OWN’s strong debut that remains truly unusual here, and proves there’s plenty of viewer interest in the channel.

It is still a brand new network and its slowly growing so let’s see what happens!!

Oprah was spotted at 2011 TSA Winter Press Tour for OWN: Oprah Winfrey Network Launch Cocktail Reception.

Photo from PR Photos

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