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Pantene announced today their plans to reveal the latest in a long line of well-known brand ambassadors live in a webcast on April 1st. This impressive list of the brand’s TV stars extends back to the 1980s with Kelly “Don’t Hate Me Because I’m Beautiful” LeBrock and includes other notable women such as Kelly Ripa, Maria Menounos, and recent additions Padma Lakshmi and Stacy London. The new star will help launch the Brand’s reinvention, slated for May 2010.
According to Julie Marchant-Houle, Marketing Director, North America Hair Care, Procter & Gamble, “We’re incredibly excited about who the latest addition to the Pantene family will be, especially because it’s going to surprise a lot of people. Pantene is celebrating its biggest reinvention in more than a decade and we wanted to mark it with a major departure from anything we’ve done before.” The new star is being kept under wraps until the official announcement April 1st.
Marchant-Houle had this to add: “I can tell you that she – or he – will have unbelievable hair.”
The live webcast will be held April 1, 2010 at 12:00 PM E.D.T. at www.pantene.com/webcast. Marchant-Houle will be joined by Pantene spokesperson Stacy London and a special guest to reveal more information about Pantene’s exciting new star.
Beginning April 1, log on to www.pantene.com/freesample to try the products.
The new Pantene Spokesperson will be added to a line of woman with great hair…OMG imagine if it were Lady Gaga!!! Hahahah! That would be awesome!!
Who could it be? Thoughts?
