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Rihanna will be the new face of Vita Coco Coconut Water. Rihanna will join Madonna and Anthony Kiedis who love the brand and are minority investors , along with Demi Moore and Matthew McConaughey.
According to PopEater
The singer joins investors Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are staunch advocates of the brand.
Beginning this summer, the red-coiffed ‘California King Bed’ singer will take part in a national advertising campaign for the product — also noted as a hangover helper — of which she claims to be quite a fan.
“I love Vita Coco! It’s real coconut water from hand-picked coconuts,” Rihanna said in a press release announcing the partnership. “It’s delicious and so good for you!”
Rihanna is perfect for the job because when you think Coconut water you think Caribbean and Rihanna exemplifies that island feeling!
Photo from PR Photos
