Some of the links in this post are affiliate links, which means if you click on the link and purchase an item, I will receive an affiliate commission at no extra cost to you.
Beyonce and Jay-Z deided to trademark their daughter’s name, Blue Ivy to prevent people from using her name for products.
On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name — and reserve it for a future line of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant.
In the superstar industrial complex, trademarking your baby’s name is just smart business. There all sorts of folks who might try to slap it on some tacky baby bib.
To wit: Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC†on Jan. 11 — just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV†to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant †and consumers would falsely assume that the products were approved by the celebrity parents.
Photo INFDaily.com
