CVS is stepping up their beauty game, with their first-ever Nail HQ™ in stores. The Nail HQ will feature a special in-store kiosks that will showcase the hottest nail trends and product innovations. Available in more than 2,000 CVS/pharmacy locations starting this month, the Nail HQ™ is the latest advancement for beauty shoppers, providing easy access to nail innovations, including drugstore firsts like at-home gel kits and on-trend shades from former salon-exclusive essie.
“With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer,” said Cheryl Mahoney, Vice President of Beauty for CVS/pharmacy. “With the launch of the CVS/pharmacy Nail HQ™, we are able to feature a wide variety of the best new nail trends and technologies that she can experience in our stores and then apply for herself at home—all with the added convenience of shopping at her local CVS/pharmacy.”
What will the Nail HQ include…gel nail technology (including products from Sally Hansen, Essie, SensatioNail, Revlon, Gel Perfect, Nuance Salma Hayek, Nicole by OPI . In addition to Nail HQ™, CVS/pharmacy will continue to stock its shelves with trend-setting nail launches and will be providing exclusive nail content on Facebook http://facebook.com/CVSBeautyClub and Twitter http://twitter.com/CVSBeautyClub including inspirational nail art all month-long.
I love that the nail polishes will be in a centralized location…right now they were more separated and some new products are harder to find. CVS is my go-to drug store and I love the Extra Care Bucks, plus who doesn’t love their coupons from the red machine! Can’t wait to see the set up…hope my store will include a Nail HQ!!