Demi Lovato Named N.Y.C. New York Color First-Ever Global Brand Ambassador

2014 MTV Video Music Awards - Arrivals

Demi Lovato is dipping into the cosmetics game. The multi-platinum selling recording artist and actress was named the first-ever Global Brand Ambassador for the affordable cosmetic line, N.Y.C. New York Color.Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.”I’m really excited to be partnering with N.Y.C. New York Color,” says Demi Lovato. “Their products make playing with different looks and trends fun, easy and affordable by all!”

Lovato will represent the full range of N.Y.C. New York Color products, including eye shadow, mascara, lip color, face powders and nail polish.

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