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The X Factor‘s potential winner will land a huge prize, not only a $5 million dollar contract but a commercial with PepsiÂ duringÂ theÂ Super Bowl XLVI (February 2012)…who else has done that Michael Jackson, Madonna and Justin Timberlake…hello that’s huge! Last year’s Super Bowl was the most-watched television program in US history with an average of 111 million viewers.
“For decades, Pepsi has put musical talent in its commercials on T.V.’s biggest stage â€“ the Super Bowl,” said Frank Cooper, Chief Consumer Engagement Officer of PepsiCo Americas Beverages. “Pepsi has a long history of being the curator, creator and catalyst of exciting, new music; and THE X FACTOR partnership is a great way for us to continue to bring fresh musical talent to new generations.”