Can you believe that Gina Rodriguez has naturally wavy hair, frizz-prone hair—we wouldn’t have guessed it with her silky smooth mane, but the Jane The Virgin star is teaming up with John Frieda for the a new movement – the #FrizzFreeHairGoals campaign.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
For me John Frieda were the first real hair products I used when I started styling my own very curly hair. I’m happy the brand is still round—I still use them today!
Featuring exclusive behind-the-scenes hairstyling tutorials with Rodriguez and John Frieda® International Creative Consultant Harry Josh, the new videos will show viewers how to tame their waves and ringlets, add polish to fuzzy textures and nail the latest, coolest hair looks. Bonus: In a revealing Q&A, Rodriguez will divulge how she’s upped her own frizz-fighting game (thanks to John Frieda® Frizz Ease®) and how her naturally wavy hair, which she views as part of her Puerto Rican-American identity, can be a beautiful thing.
PHOTO by: Michael Simon/startraksphoto.com for John Frieda