Gwyneth Paltrow Wants To Distance Herself From Goop

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Yes, Gwyneth Paltrow may have started her lifestyle brand, Goop, but she wants it to flourish even more so she wants to step back! While speaking at the  2016 Sage Summit in Chicago this week she told the crowd, “In order to build the brand I want to build, its scalability is limited if I connect it to the brand. So I always think, ‘How can I grow the brand? How can I separate myself from the brand? And I think its going to be more its own brand.”

Gwyneth wants the brand to stand on it’s own without her name attached.”More and more, I would like it to be its own brand. My dream is that one day no one will remember that I had anything to do with it.”

So while Gwyneth might be stepping back….she is not quitting her business. “The challenges I encounter every day running a business and operating a business are incredibly fulfilling, and totally terrifying and really awesome. It’s been an amazing journey. Goop is an e-commerce and content platform, and we say that we are devoted to making every choice count. We like to push boundaries, we like to move the needle, and we are not afraid to create some controversy once in a while. We want to become the first truly modern lifestyle brand built on a digital platform and everything that encompasses.”

Photo from PR Photo