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Yes, Gwyneth Paltrow may have started her lifestyle brand, Goop, but she wants it to flourish even more so she wants to step back! While speaking at the 2016 Sage Summit in Chicago this week she told the crowd, “In order to build the brand I want to build, its scalability is limited if I connect it to the brand. So I always think, ‘How can I grow the brand? How can I separate myself from the brand? And I think its going to be more its own brand.”
Gwyneth wants the brand to stand on it’s own without her name attached.”More and more, I would like it to be its own brand. My dream is that one day no one will remember that I had anything to do with it.”
