Jessica Simpson is adding watches to her Jessica Simpson Brand

Jessica Simpson

Jessica Simpson is making plans and those plans include having tons of money. She has music and acting…clothes, shoes and fashion and now she is after watches. She is building a huge empire!!!

Simpson recently struck an exclusive licensing agreement with world-renowned celebrity jeweler Pascal Mouawad (who has previously collaborated with the likes of Nicole Richie and Jermaine Dupri) to design, develop, produce and distribute a line of fashion watches for her ever-expanding lifestyle brand, the Jessica Simpson Collection.

“Creating and inspiring the collection is very near to my heart – my mom and I work on this collectively and it is a passion for both of us. It is a joy to be able to create a line that is affordable and fashionable,” Simpson told us. “And collecting watches, both vintage and new, has been a hobby of mine for some time so adding watches to the collection was a natural extension.”

“Jessica is a business woman with great vision and the Camuto Group (the master licensee for the Jessica Simpson Collection) has done a phenomenal job in building the brand across multiple categories,” Mouawad said. “With Jessica’s good taste, flair for fashionable trends and iconic image, it was a natural fit for us to collaborate on a collection of fashion watches.”

The collection will retail from $60 to $250. The line will launch in Fall 2010.

Photo by PR Photos