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William Rast looks like a celebrity line that is here to stay unlike other celeb lines that have flopped. It reminds me of the success that L.A.M.B. has.
Justin and his partner Trace Ayala spoke with MTV on what is next for the line,
“Well, I think we know who we are â€” the DNA of our brand,” he said about the label. “The core of our brand … we want to represent America in its newer shape and form, which is jeans, great leather jackets â€” and I think from there what we’re trying to do with this collection is just branch out a little.”
For Timberlake and his partner in William Rast, Trace Ayala, it seems the sky’s the limit for the label. “Just give a little flavor here and there to go a little deeper and build a collection where we hope to go â€” we want to have our own furniture,” he explained. “We want to design interiors on cars. We want to go as far as we can with this brand.”
Justin is hoping to expand William Rast to furniture and car interiors. I love this brand because it does not seem pretentious… The price may be a little high for me but everything is super cute!