Kendall Jenner has a thriving modeling career, her family reality show, clothing collabs and guess what she has even more income coming in the form those little Instagram photo she strategically posts! According to a new report Kendall and Gigi Hadid make upwards of $300K for their social media savvy. The ladies do have millions and millions of followers and brands love that!
“For sure, casting directors will ask for models with over ‘X’ amount of followers, and then will ask for the specs of the talent after that,” Jennifer Powell, who works on Next Models’ women’s board and manages social media talent for the agency, says. “Especially for campaigns and bigger projects.”
According to Frank Spadafora, founder and CEO of D’Marie Archive, Kendall Jenner, Cara Delevigne, and Gigi Hadid can bring in the big bucks and “are currently valued between $125,000 and $300,000 for a single post across their portfolio. If you want to reach a model’s audience, you’re going to have to pay a hefty additional fee for that.” While models like Karlie Kloss, Behati Prinsloo, and Miranda Kerr—can bring in $25,000 to $50,000 for a single post across Facebook, Twitter, and Instagram
It pays to be social. I’m pretty sure Kendall’s little sister Kylie can bring in a lot of cash too but she’s not a model.
Photo from PR Photos