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Lady Gaga teamed up with MAC Cosmetics again for the Viva GlamÂ Campaign. Â The campaign will include a short film directed by Ruth Hogben, which will unveil The Masterpiece that Nicola Formichetti, Gagaâ€™s stylistÂ designed for Lady Gaga as part of theÂ VIVAÂ GLAMÂ social awareness campaign.
The interactive movement onÂ VIVAGLAM.com leveraged the powerful voices of Gagaâ€™s monsters and MÂ·AÂ·C fans to raise awareness ofÂ HIV/AIDSÂ and ultimately support men, women and children affected byÂ HIV/AIDSÂ globally. Participants contributed self-portraits, shared information aboutÂ HIV/AIDSÂ and encouraged friends to â€˜live with passion and love with protectionâ€™ across their personal social networks. Thousands of people participated and Nicola chose select images to incorporate in the design of The Masterpiece, a dress that Lady Gaga reveals in the film.
â€œThe MÂ·AÂ·CÂ AIDSFund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister-$26 million to go, little monsters!â€
Photos from MAC