Lady Gaga & Viva Glam Reveal New MAC Campaign!

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Lady Gaga teamed up with MAC Cosmetics again for the Viva Glam Campaign.  The campaign will include a short film directed by Ruth Hogben, which will unveil The Masterpiece that Nicola Formichetti, Gaga’s stylist designed for Lady Gaga as part of the VIVA GLAM social awareness campaign.

The interactive movement on leveraged the powerful voices of Gaga’s monsters and M·A·C fans to raise awareness of HIV/AIDS and ultimately support men, women and children affected by HIV/AIDS globally. Participants contributed self-portraits, shared information about HIV/AIDS and encouraged friends to ‘live with passion and love with protection’ across their personal social networks. Thousands of people participated and Nicola chose select images to incorporate in the design of The Masterpiece, a dress that Lady Gaga reveals in the film.

“The M·A·C AIDSFund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister-$26 million to go, little monsters!”

Photos from MAC

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