L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

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Loreal Voluminous Mascara

L’Oréal Paris is celebrating #1 Mascara in America with a new campaign for the Voluminous Original Mascara. Called “The Original.” L’Oreal, the OG in makeup is bringing together personalities who have broken the mold like Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry,  transgender model and trans rights activist Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky to show that makeup and mascara transcends all.

“We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.”

I’m diggin’ that blue mascara, I haven’t done that in a while. I may have to pick that one up!

Photo from L’Oreal

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