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Pantene has announced the semi-finalists of thier first reality hair star contest. They have 12 finalist with beautiful hair of all types and textures, which I love because often times we see girls on the commercials with straight hair and not all of us have that hair! But I would still haveÂ lovedÂ to see more hair variety…more curly,wavy and coarse hair!
Each of the 12 semi-finalists received an all-expense paid trip to New York City on May 12, 2010 for an advertising test shoot. Pantene Celebrity Stylist and Global Ambassador, Danilo, was on-hand to provide a style consultation for each of the women. One woman will be selected the ultimate winner and will star in Pantene’s live ad with Stacy London.
“I’m really excited to be involved in such a revolutionary project,” commented London. “The world’s first reality hair star will prove the power of New Pantene on live TV, so make sure to tune in to see what happens!”
With its new understanding of hair’s unique inter-fiber relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.
The winner will have the chance to put New Pantene to the ultimate test live in the world’s first reality hair ad alongside Pantene’s current spokesperson, Stacy London.
Get to know the girls vying for the winner of the Pantene First Reality Hair Star Contest!
I, personally, have been using the PanteneÂ regimenÂ for Fine hair including the shampoo, conditioner and Spray Gel Root Lifter and theÂ systemÂ has given me wonderful volume! IÂ haven’tÂ had this kind ofÂ volumeÂ like ever…I am jealous the ladies got to meet Danilo, who has had his hands in some very famous hair including Lady Gaga!
Good Luck to all the ladies!
Photos from Pantene