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Rachel Weisz’s L’Oreal Ad has been banned in Britain, but not for being to sexual, but because the Advertising Standards Authority says the ads are ‘misleadingly exaggerated.’ So basically calling the claims the product boosts to be exaggerating since Rachel’s skin was probably photoshopped to look this way!
“The beauty and advertising industries need to stop ripping off consumers with dishonest images,” said MP Jo Swinson, who served as head complainer about the aforementioned ads. “The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy [in 2009], Julia Roberts and Christy Turlington, should act as a wake-up call.”
Meanwhile, L’Oréal, which admits to touching up the photo, as it does all photos, is standing firm (no pun intended).
“The ad sought to represent Rachel Weisz as favorably as possible and therefore every effort had gone into ensuring the most flattering set-up,” the Paris-based company said in a statement. “Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting. The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution.”
“We considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even,” the ASA stated. ‘We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product.”
Via E!
Photo from PR Photos
