Rihanna Named Puma’s New Creative Director

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Rihanna just landed herself another awesome gig —she was named the new creative director of Puma. Which means we get to salivate over a new line of the BadGal’s fashion digs. Woman’s Wear Daily confirmed the news this morning saying the pop singer will oversee the sporting goods maker’s women’s line. Rihanna, who has signed a multi-year partnership…“will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.” Nice new job for RiRi!

“Signing Rihanna is a fantastic step for Puma,” said Puma’s chief executive officer Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

nothing is impossible with God! Very grateful for this opportunity #puma

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creep #puma

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