Cara Delevigne is Rimmel’s newest face! The London based beauty giant added Cara to the A-list roster for her strong look and trend-setting style, “I’m honoured to be working with Rimmel. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
To celebrate this exciting and exceptional partnership, Rimmel will announce the news about Cara in a ground-breaking way: in its first-ever Global Snapchat Press Conference, which will allow loyal Rimmel fans and followers a unique opportunity to interact with the new face of the brand. In GEN Z-style, consumers will become journalists for one day with the chance to pose their burning questions to Cara on #RimmelxCara. The Press Conference will be held on 15th April 2016, with Cara selecting her favourite questions from the public and answering them LIVE on Snapchat.
Photo from Rimmel