Ronda Rousey is letting her imperfections show for Reebok. The UFC fighter is helping launch the Be More Human campaign, #PerfectNever, which celebrates the perfection of imperfection and symbolizes Reebok’s approach to self-betterment. “There are a lot of unrealistic standards being put on everyone. I think it’s good to have examples out there who say, ‘You know what, not everyone is always going to like you, but life will go on, you’ll be OK and you can still love yourself,‘” said Rousey while on the set for the new #PerfectNever campaign.
“The acceptance of criticism is part of who I am,” continued Rousey. “People either hate my guts or really, really, like me. And I’m OK with that.”
The campaign is a continuation of the Reebok Be More Human marketing platform, a rally cry for people to live up to their full potential, and continues the global fitness brand’s mission to change how people perceive and experience fitness.
OooooOoO…Is Ronda ready for her comeback fight yet?