Sally Hansen Gets Hi-Tech With 3D Try-On Nail Polish App #ManiMatch

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Have you ever wondered what a nail polish color will look like on your hand before purchasing or you just want some color inspiration…well Sally Hansen just launched their new ManiMatchmobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy.

A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate her own color choices. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.

In conjunction with the introduction of the ManiMatchapplication, Sally Hansen has also launched the #ManiModel Hand Model Contest where you can enter to star in Sally Hansen’s next social media campaign! Starting now through November, all you need to do is download the ManiMatchapp, try on a Sally Hansen Miracle Gel shade, and share a photo of your virtual manicure to Twitter or Instagram using the hashtags #ManiModel #Contest.

The launch of this app coincides with the release of the new Miracle Gel® Top Coat and new fashionable shades. Available for download for free on iOS platforms when it launches September 2015 (and select Android devices later in fall), ManiMatchis poised to revolutionize nail color shopping, both in store and ecommerce.

Photo from Sally Hansen

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