Have you ever wondered what a nail polish color will look like on your hand before purchasing or you just want some color inspiration…well Sally Hansen just launched their new ManiMatch™ mobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy.
A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate her own color choices. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.
In conjunction with the introduction of the ManiMatch™ application, Sally Hansen has also launched the #ManiModel Hand Model Contest where you can enter to star in Sally Hansen’s next social media campaign! Starting now through November, all you need to do is download the ManiMatch™ app, try on a Sally Hansen Miracle Gel shade, and share a photo of your virtual manicure to Twitter or Instagram using the hashtags #ManiModel #Contest.
The launch of this app coincides with the release of the new Miracle Gel® Top Coat and new fashionable shades. Available for download for free on iOS platforms when it launches September 2015 (and select Android devices later in fall), ManiMatch™ is poised to revolutionize nail color shopping, both in store and ecommerce.
Photo from Sally Hansen