Scarlett Johansson was jsut named SodaStream’s first-ever global brand ambassador. Scarlett will
will become the face of a new marketing campaign for the world’s leading home carbonation system. “I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!” You can check out Scarlett kickoff her SodaStream’s partnership when they debut their first ad during Super Bowl XLVIII on Sunday, February 2, 2014.
How many people have the SodaStream system in their homes? I have always wanted to try it but since it was mostly soda I didn’t go for it, but they have vastly improved their beverage selections.
Just a little info on the brand:
SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.
Photo from PR Photos/SodaStream