Sephora Launches Pocket Hair Stylist—Hair Inspo &DIY


Sephora’s dedication to helping people look their best is insane! They just know! After releasing a cool app and several digital extensions to inspire people with makeup and nail look—they have dipped their toes into hair with the Pocket Hair Stylist, Sephora’s latest digital tool designed to inspire and teach while users learn to create different hair styles, based on their hair type. Sephora also released Sephora app for Android, available today on Google Play.


Sephora’s Pocket Hair Stylist is the retailer’s new, interactive tool that helps you learn how to create today’s most-requested hair styles. Get inspired by trending looks, like Beachy Waves, Dutch Braids, Textured Top Knot or Fishtail Braid. Experience customized video tutorials and step-by-step instructions on how to create the look for your specific hair type (straight, wavy, curly or coily), followed by product recommendations that work best for your desired look and hair type. To get started, simply tap your favorite look, and then select your hair type to access how-to videos that show all the prep, technique, and finishing steps and products to get the look. Watch – and rewatch – as often as

“Our new Sephora app for Android expands our innovative, fun and interactive shopping experience to more users than ever before,” said Mary Beth Laughton, Sephora’s Senior Vice President of Digital. “Not only are we offering the mobile features our clients love, but introducing an entirely new way to engage in the world of prestige hair with the launch of Sephora Pocket Hair Stylist. This new digital tool lets you easily find the right products for your hair type and learn how to recreate our top trending hair styles on yourself with easy-to-follow tutorials.”

Photo from Sephora


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