Makeup Lovers: Sephora Opens Largest Store in NYC

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Sephora Logo

Do you love makeup…is Sephora your beauty mecca….then you may want to check out the company’s largest store in the U.S. located in NYC. The  34th Street Sephora is huge…well that’s an understatement. The  11,300+ square foot store will be home to the BEAUTY TIP (Teach, Inspire, Play) WORKSHOP.  The store is the ultimate beauty destination, containing more than 13,300 products and a pioneering store environment rooted in discovery, with over 26 seats for instore learning at the Beauty Workshop, Beauty Studio and Skincare Studio. Beauty education and consultation offerings at SEPHORA 34th Street feature a wide array of services and classes for all skill and interest levels, that will make a visit to the store a one-of-a-kind, individualized experience, every time.

Sephora opened in the US 19 years ago with our first store in Soho.  It’s fitting that as we round out almost two decades, we return to New York City to celebrate our largest and most unique beauty experience with the opening of our new 34th Street store,” said Calvin McDonald, President and CEO of SEPHORA Americas. “Our innovative Beauty TIP Workshop concept encourages and supports a thriving beauty community, one that’s focused on inclusiveness, promotes self-expression, celebration and education through our unparalleled service experiences, designed to teach and inspire our New York-based clients to play and discover beauty.”

I may have to make a date with this Sephora. As overwhelming as the store is…I never know where to look…Visual overload…I am a huge fan.

What else can you expect—a lot more space to play! Especially if you pop into one of the cool stations that help you.

  •  Sephora + Pantone Color IQ touchscreens for foundation, lip and concealer shade matching,
  • A Moisture Meter the new digital tool that accurately measures the amount of moisture in the skin to aid in the selection products prior to services.
  • Fragrance Studio to experience Fragrance IQ enhanced with the first-to-market sensory technology, InstaScent
  • The Skincare Studio, which features a working sink and four well-lit seated stations to ease facilitation of Sephora’s client-favorite Mini Facial service.
  • “Tap and Try”, which lets you pick up any lip or lash product on that endcap and immediately try it on using Sephora Virtual Artist’s technology combined with RFID scanning.

To learn more about SEPHORA, please visit, or follow along @Sephora and #BeautyTogether

Sephora 5th Avenue

Sephora 34th Street

580 5th Avenue

112 West 34th Street

New York, NY 10036

New York, NY 10001



Store Hours: Mon-Fri: 9 am to 9 pm

Store Hours: Mon-Thu: 8 am to 9 pm

Sat: 9 am to 8 pm

Fri: 8 am to 10 pm

Sun: 10 am to 7 pm

Sat: 9 am to 10 pm

Sun: 10 am to 8 pm

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