Sheryl Crow wants to snatch up any old jeans you no longer want and it all for a good cause —rebuilding New Orleans with your old denim!! “I hope to influence as many people as possible to recycle their denim through the Blue Jeans Go Green™ program,” said Crow. “It’s a really simple way to help the environment, help communities in need and complete an environmental cycle that begins on the farm and ends with us. To think that my old jeans could help insulate a house is just an incredible idea, I’m excited to work with Cotton Incorporated on this initiative.”
On behalf of the Cotton Incorporated Blue Jeans Go Green™ denim recycling program, nine-time Grammy Award-winning singer-songwriter Sheryl Crow is asking consumers to recycle their unwanted denim to help rebuild New Orleans, an area still feeling the repercussions of Hurricanes Katrina and Rita. Blue Jeans Go Green™ has set a collection goal of 10,000 pieces of denim, which will be transformed into UltraTouch™ Denim Insulation by manufacturing partner Bonded Logic, Inc., and then provided to a ten-home Build-A-Thon being conducted by New Orleans Area Habitat for Humanity set for May 20 – 30.
Since 2006, the Cotton Incorporated Blue Jeans Go Green™ program has helped rebuild communities by providing hundreds of thousands of square feet of UltraTouch™ Denim Insulation to Habitat for Humanity affiliates around the country. Over that time span the program has diverted more than one million pieces of denim — roughly 600 tons — from landfills, and created approximately two million square feet of insulation for communities in need.
So your old or unwanted denim becomes insulation for new home in New Orleans…how freaking cool is that! Interested in learning more go to…www.BlueJeansGoGreen.org.